training workshops

With nearly 20 years experience in sales, marketing and operational roles in the health, leisure, spa, hotel and event management industry, Helen Rogers is acutely aware of the importance of meeting – and exceeding – member and client expectations. Her career has seen her develop from Membership Advisor in 1990 through to Company Director.

HCR Consultancy Limited is now running a number of workshops in your area aimed at Clubs who want help on issues such as membership sales, marketing, retention and customer service. Workshops can either be held at our place of business or at a nearby convenient location.

Example workshop content:

Membership Sales For Non Sales Staff
Sample of course content:

Handling Telephone Enquiries
Tour & Price Presentation
Selling a Joining Fee
Overcoming Objections & Closing
Effective Follow Up (part time!)
Implementing a Sales System for Tracking

Marketing Magic
Sample of course content:

Identifying your market
Creating a sales & marketing strategy
Generating traffic from marketing magic
Implementing a marketing plan
Collate, Analysis & Action

Retention Strategies That Work!

Customer Service – Outshine The Rest!
Sample of course content:

Front Desk Excellence
Creating Positive Body Language & Rapport
Effective Listening Skills
Multi Tasking – Who Takes Preference
The Telephone – Making It Work!
Customer/Member Complaint Handling

Membership Sales Training Modules.

Basic – 2 Day
The Role of a Membership Advisor/Consultant
Daily Responsibilities
Telephone Enquiries
The Tour {Meet & Greet, Overview of Goals, Bespoke Touring, Closing}
Follow Up for New Members
Follow Up for Prospects
The Sales System {Manual & Computerised}

Intermediate – 1 Day

Advanced – 1 Day
Creating a Sales Strategy
Managing A Team/Group of Clubs
Analysis & Training
Target Setting Your Team
Successful Marketing Campaigns
Referral Strategy
Management Reporting

click here